ABOUT US – HOW WE DO IT
In today world we live surrounded by technology and the digital world and from that perspective, it is imperative that your business has an impressive presence in the digital space. In fact, Digital Marketing is the future of marketing in the world with the advantages that it is cheaper than traditional marketing and is measurable. We start by creating your Customer Profile and once we have this we will know how to put your company in front of them allowing them to connect with you at once.
Digital Marketing Services that we provide for our clients:
1. Search Engine Optimization (SEO)
Search Engine Optimization is essentially tweaking your website so that it comes up naturally for search results in Google, Yahoo Bing or any other search engine. It is important to invest in SEO because it is the most cost-effective marketing strategy that will bring traffic to your business.
2. Search Engine Marketing (SEM)
Search Engine Marketing is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. This service it is also called Paid Search Marketing. SEM is diverse and complex but based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model. There are different platforms for SEM but two of them are the most popular: Google AdWords and Bing Ads (on Yahoo Bing Network). There is an increased conversion rate using Twitter, Facebook and other platforms and in the end, you have to go where your customers are.
3. Content Creation
Content creation is a definitive method of marketing in 2014.and is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content can be presented in different formats, including blogs, white papers, case studies, how-to guides, question and answer articles, forums, news, images, banners, infographics, podcasts, webinars, videos and others. Our experts can do for you creative content on any topic and then skillfully link it indirectly to your business. Also, we can customize your content for different platforms. An increased demand is for 3D Rendering & Animations as a form of content to present your product(demonstration) to showcase features and have explainers easily available on any medium. The 3D renderings made by AHS can transform your ideas into stunning and realistic visuals allowing your audience to realize full product potential, even before you’ve begun the manufacturing process or build process if you are in Real Estate.
4. Social Media Marketing (SMM)
Thru social media marketing, we can make your website gaining traffic or attention through social media sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
5. Digital Display Advertising
We use a variety of display advertising formats to target potential audience – be it text, image, banner, rich media, interactive or video ads. We can also, customize your message based on interests, content topics, or the position of the customer in the buying cycle. You need experts like us to drive good ROI for your business.
6. Retargeting and Remarketing
Even if you have lots of traffic on your website we may not be getting lots of sales because not all the web traffic converts to a sale on a first-time visit. Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website.
7. Mobile Marketing
According to a national report, Mobile Marketing will be worth more than $400 billion by 2015 in the US alone. As experts in digital marketing, we strongly recommend you try out Mobile Marketing. Because the website, apps and content should be customized for mobile devices, you need our expertise to do it for you.
8. Interactive Marketing
We use tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behavior, We engage with the customers actively and customize offers based on their preferences and browsing activities.
9. Viral Marketing
Viral Marketing is a strategy where a unique content spreads exponentially online because the content is appreciated, shared and liked.T his is one of the best ways to brand and drive traffic to your website.
10. Email Marketing
Email marketing means to send a commercial message, typically to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. Email marketing can be done to either sold lists or a current customer database.
11. Web Analytics
The most important aspect of Digital Marketing services is Web Analytics. Web Analytics helps you to collect, measure, understand, analyze, plan, report and predict the web activities for your business. Thru Web Analytics we can help you understand your business and improve the ROI.